Posadas Relaunches The Explorean for Immersive Tours
Posadas has relaunched its The Explorean brand under a 'Full Experience' concept at its Cozumel and Kohunlich properties, aiming to deeply connect guests
Hotel group Posadas has announced the relaunch of its The Explorean brand, which will now operate under a 'Full Experience' concept at its properties in Cozumel and Kohunlich, Quintana Roo. The new phase aims to extend the guest experience beyond just lodging, food, drinks, and activities to build a greater connection with the destinations themselves.
According to the company, the strategy seeks to connect every moment of a stay with elements of local nature, culture, and communities. The proposal begins even before a guest arrives at the hotel. During the transfer from the airport, the brand plans to provide content about the destination's characteristics, alongside welcome drinks linked to local ingredients and traditions.
The concept also incorporates daily recommendations on what to observe, what to bring, and which experiences to consider during the stay. In this way, the 'Full Experience' model is designed to accompany the visitor from arrival through tours, conversations, recommendations, and other moments of hospitality.
A New Brand Premise
'Lo tienes que vivir' or 'You have to live it' now constitutes the brand's new premise. Posadas states this ethos will translate into the reception, activities, and the guest's farewell. The relaunch also contemplates a strengthened relationship with communities near the properties.
At The Explorean Kohunlich, 84% of the staff comes from surrounding communities. Also, the property makes annual purchases of approximately 1.8 million pesos from local suppliers.
Focus on Local Impact
José Carlos Azcárraga, CEO of Posadas, indicated that the brand's evolution also changes how the company understands its presence in local communities. The executive explained that the firm seeks to generate local impact through jobs, service providers, and curated experiences for guests.
With this strategy, the company intends for the local experience to be an integral part of The Explorean's offering. This integration is meant to occur both through the operation of the properties and via their relationships with local suppliers and tourism service providers.
Recent Posadas Expansion
As previously reported by REPORTUR.mx, Posadas opened the visually striking Izla by Fiesta Americana Isla Mujeres in May. That hotel is located facing the turquoise waters of Isla Mujeres and features a notable curved design in its structure. It adds 122 rooms and suites, all with a private balcony and views of the Caribbean Sea.
